One of the great examples of before and after product design. This Super Jet EM was one press out of four that we had to design for Halm. In the before picture, one can see how a product is typically designed when only engineers are to design it. We were asked to re-visit the design, and provide a new fresh and contemporary design to an industrial machine. We had to make certain that we keep all access point easy to access, make sure all danger areas are protected with switched doors and panels. We came up with a new touch screen arm to replace a stationary button only solution, and we had to do it all by not increasing unit cost to fabricate from the old version of metal construction.